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What is Subliminal Messaging?
Subliminal Messaging is defined as a way to communicate below the threshold of consciousness, at a level too weak to be consciously picked up. This message is embedded in another object and transmitted very briefly. Unlike automatic tasks such as blinking and unconscious tasks such as listening to one voice in a crowded room while keep track of other voices, subliminal messages cannot be recognized consciously.
Proponents of subliminal messaging state that influence or power can be gained as the critical functions of the conscious mind is circumvented, and as such, subliminal programming is potentially more powerful than normal messaging / programming / advertising.
In 1973, a book "Subliminal Seduction" written by Wilson Bryan Key claims that subliminal techniques were widely used in commercial advertising, contributing to a fear with regards to the dangers of subliminal messaging. Subliminal advertising was subsequently declared to be "contrary to the public interest" in 1974 by the FCC.
However, the uses and effectiveness of subliminal messages are debated as critics compared the effect of subliminal messages to be at most no more than that of catching a glimpse of a billboard in the corner of an eye.
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